Field of Dreams, I love that movie. I still cry at the end. Kevin Costner builds the coolest home baseball field in his backyard in the middle of a corn field. When he does this all the old dead baseball greats come to play ball. It's every boy's dream. Don't you wish ministry worked this way; you know, you build a team of volunteers, you get a piece of the church building to use and then all of the sudden, tons of kids come from out of nowhere and give you this dope huge ministry??? I know, that would be awesome!
We have to bring ministry out to the students in our community. They want direction. They are a spiritual generation. But they aren't gonna come to your group just 'cause you think that you have the best one around... and maybe it is the best group. I don't care if you have great music, games, groups, food or speaking; if you do not go to them then you are going to miss a lot of opportunity. They want to know what it is that you think is so important. They hear from their friends at school all the time about how fun youth group is and that they should come check it out. But they will not if you do not first reach out to them. Some will come, a majority will wait.
A couple of items to consider. First you need to know what you believe. Are you the evangelism person or do you prefer a smaller group? Peter had it right when he said that you need to always be ready to let peeps know why you believe. And even further than that you have to do it in a way that is not going to drive them away from wanted to be sensitive to the calling of God. Now, whether this is easy or difficult to you it must be done. When you know what your passions and goals are then you will be able to take the Gospel to the community and peeps will want to be a part of your group.
Do you go to extracurricular activities that your students are involved in? Do you go to school activities, eat lunch with them at school, dinner with their families, visit other church groups, go to seminars and conferences, etc. I hope you do. Have a plan. If you use your time wisely then you will be able to calendar these times in. they are important. Model the ministry you would like to see your staff and students do. Value your ministry and take pride in your time and work, and your ministry and its success will follow.